LIKE IT NEVER EVEN HAPPENED
Servpro is the leader in industrial cleanup and restoration in the U.S. With more than 1,900 franchisees, it’s the 10th largest franchise chain in America, next to brands like Taco Bell and State Farm.
2021 was the perfect time to give the brand an all-around refresh. From a new website, logo redesign and new guidelines for franchisees to an integrated campaign dramatizing the brand promise “Like it never even happened” in an impactful and entertaining way, the aim was not just to keep Servpro on the map but to keep them there for years to come.
Since Servpro’s experts can deal with any type of disaster, we decided to test them to the extreme. We partnered with Filip Engstrom at Smuggler to create a test facility where a helicopter would drop a giant water balloon on top of a model home and an airplane engine would blast the set of a hair salon. Then, we captured how they brought those places back to normal.
Our campaign also includes social media and online videos that drive viewers to Servpro’s new website, where they can find exclusive additional content.
Recognition: One Show Short List, Silver Clio
Role: Jane Owenby (AD), Ryan Bailey (AD), Aron Cleary (ECD), Jonatan Moldonado (ECD), and Dave Damman (CCO)
SERVPRO VS ANYTHING
SERVPRO VS STORMS
SERVPRO VS WATER
SOCIAL CONTENT: MEET RANDY
PRO STORIES: WHAT. WHAT?
PRO STORIES: WHAT. WHAT?